"When a public media reporter approaches or phones you, unexpectedly,
your SOP will tell you how to handle the questions or interview,
what to say, and how much."
should have a standard operating plan (an SOP) for handling
press and television reporters interested in the lawsuit the
attorney is handling. Before you leave for the courthouse,
review your sheet of tips - a quick compact set of public relations tactics
for responding to an interview by newspaper and television reporters. Your
public relations response tips, your SOP, must be compact and sensible, easily
remembered, and easily
followed by you and your client.
Reasons for preparing for the unexpected phone call or court
- First, when you need to respond to the media, you need to do it NOW, not
later, so you need to be prepared.
- Second, you must say something to the reporter.
Generally lawyers tell their clients not to talk to the press, and lawyers do not
talk to the press themselves. That is wrong, because it is bad for the client.
It’s better for your client if you as the lawyer call back, find out what the
story is, and then give your side—otherwise your side won’t be in the story.
Do not let your opponents frame the case to the public. The jury and
the judge have their expectations set by the media, and that colors their
view of the evidence.
- Third, your client expects you to handle those media calls to you in a
- Fourth, you will impress clients, even battle-weary corporate executives, if you
take the lead in telling them what how to respond to reporters in "our" case.
We have a quick, inexpensive, short list form you can use to educate you and your client
for talking to newspaper and TV reporters. It's an $8 "must have".
It gives you a short and easily memorized mentor's advice in much less time than it would take you to dictate it
yourself, even if you were an expert media advisor yourself.
guarantee in the forms business."
No questions. No red tape. If you do not agree this product is worth
every penny, just ask for a refund in 60 days. It's that easy.
It's that quick. You keep our product, but get your money back!
In effect, you can try anything for Free! Now what could
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I suggest you put a copy of
our short Media Handling Form in your trial notebook,
anytime you have a case that is newsworthy, and anytime that you have a case
going to trial. You will need it for your client's public relations, if a
reporter contacts you or your client. The media is not there to determine
the truth. The media is there to sell newspapers, air time, and develop their
own sales. Be friendly, but realize they do not regard you as a friend.
Discuss handling of the press with any client before the client gets to the
courtroom door. You do not want an unprepared client buttonholed in the corridor
by a reporter when you are inside the judge’s chambers. Use this Media
Handling Form to talk with the client before you go to the courtroom.
Think of the form as emotional insurance for both the client and also you!
A note about ethics: A lawyer shall not make an extrajudicial statement that
a reasonable person would expect to be disseminated by means of public
communication if the lawyer reasonably should know that it will have a
substantial likelihood of prejudicing a trial.
This means that if you are trying to influence the jury by what you are
saying, don’t do it. There sometimes is a fine line between seeing that your
client does not suffer in the press and influencing the jury, but you will need
to not cross that line. Look for that line before you talk.
We are selling How to Handle the
Media - Public Relations,
now, for only $8. We think
these 3+ pages are one of those collections of tips that every lawyer should have ready at hand,
before he/she needs it.
You can be prepared when you unexpectedly have to
respond to press or TV,
We are selling
TIP3013_Respond to Media, until
midnight of , for only $8.
Use your form today! We deliver electronically
--- as the
integrated last part of the automated purchase process. As
your payment is verified, your browser is automatically
redirected to a new webpage with your link to download your
purchase. Click as
instructed, and you have the form in your computer. It's that
automatic and quick!
Leonard Bucklin, Civil Trial Attorney
Copyright © 1998 to 2012by Leonard Bucklin.